If you don’t take the time to create meaningful relationships now, you will have plenty of time down the road when your luxury business fails. Pardon the negative slant, but it’s true. So many marketers are engaged in mass interruption marketing tactics and wondering why they are struggling to sell their premium goods and services.
Sure the economy is tough. It’s tough for everyone.
However, relationship building is critical when you are attempting to build a network of customers that are loyal. Not only are they loyal but they become your brand advocates or “raving fans”. This allows you to tap into their sphere of influence at no cost yet you will reap the benefits.
It’s really very simple. When you sell a luxury product, your market is not very large, period. This means you must ensure that your marketing dollars are spent engaging people who have the ability to even buy your product in the first place.
Take your time, cultivate and talk to the right people.
One nurtured customer could easily turn into a sea of raving fans..
