Recently, a colleague shared a video that he wanted us to take a look at. This video is just brilliant. It made us stop and think..not only about the story being told, but about our own lives and the level of participation we and our clients have in the community and beyond.
What a amazing idea Sony has to develop a project where the youth in our country have the unique opportunity to become rocket scientists and build something truly remarkable.
What projects are you planning to change lives and fulfill dreams?
What is the lesson to be learned from this video as it relates to building a brand?
The answer is simple. Were you moved during the video? Did the project they are embarking on inspire you? Odds are that it did and that my friends is the most powerful result you could ask for. Sony developed a project that truly does fulfill dreams while elevating their brand in a truly innovative and emotional way.
Aren’t you slightly curious to see how successful the students are with their adventure? Of course you are.
