The following thought has nothing to do with business yet everything to do with it. Allow me to explain.
There is something I like to call “being considerate”. It seems this often misunderstood phrase is Greek to far too many people.
How many people do you communicate with in a given week that show you zero response? Probably quite a few. It makes no difference what you sell, what your service it, who your market is, etc. It’s all the same. People dealing with people is the essence of our business culture. Not businesses dealing with businesses.
When someone takes the time out of their day to contact you via email, call, meet, text, tweet, etc. it is polite to show them the consideration they deserve by responding. Your response can be a middle finger for all I care. At least they will have received a response.
“I am too busy to respond to everyone” Bullshit. Being busy is such a lame excuse for being inconsiderate. If you are that busy where you are unable to communicate then you are doing a bad job and need to evaluate how you conduct your level of productivity.
A Champion:
Take Gary Vaynerchuk for example, this guy is blowing up on social media, mass media, you name it. He is the guy behind Wine Library TV. His fan base is growing like a virus because he not only tells his audience that he cares, but he backs it up. There is so much to be said for the integrity behind doing what you say you are going to do. Gary probably gets about 600+ emails a day and yet he responds to each one of them. I emailed him on Monday of this week and had a response by Tuesday. Do you have any idea how much more value he has in the eyes of his fans by being “considerate”? HUGE. gee, I wonder why he is blowing up?
Take a moment to be considerate to those around you and your business will soar. You can’t be perfect, but you don’t need to be. You simply need to try your best to show consideration to those around you. You never know where you might run into that guy who emailed you and you ignored it. Could be a large conference room or a dark alley. You simply never know.
Make your mother proud and be considerate.
