Branding & Marketing for Luxury

This is what I would like to call a RANT. I am not particularly angry tonight after coming back from vacation. On the contrary, I am clear-headed and insightful. It’s amazing what a sunburn and tequila can do for the soul. I do however feel that a couple points need to be made- best intentions of course.

You will never get in trouble for embracing the status quo and you will never become remarkable as well.

For those of you who are still confused about how users “USE” Google check out this video. This is based on an eye tracking study that Google conducted to evaluate how users interact with search results. It is rather compelling to see what happens.