Branding & Marketing for Luxury

Get out of the conference room and breathe a bit. Break your cycle of forcing thought in the same environment day after day. A refreshing break can lead to true magic. You might be surprised how stifled your thought process actually is when you engage the same tactics for developing ideas. [...]

If you don’t take the time to create meaningful relationships now, you will have plenty of time down the road when your luxury business fails. Pardon the negative slant, but it’s true. So many marketers are engaged in mass interruption marketing tactics and wondering why they are struggling to sell their premium goods [...]

Interesting article below regarding an aspect of branding we push on a daily basis at KODA. Many accept the idea during a conversation but execute very poorly due to their fascination with the newest, and greatest. There is a lot to be said for your roots and your customers are the ones asking. [...]

The title is a bit vague, but read on and you will find clarity for certain.

There is no doubt that Social Media has taken the internet world and overall communication by storm. The amazing communication breakthroughs we see taking place everyday are truly remarkable and improving at an incredible rate. Seems glaringly obvious why everyone would jump on the bandwagon. We truly live in an amazing time, don’t you think?