Dealing with elevating the perception of value for our clients products and services is something we take great pride in. With that pride comes a level of respect for those who do a great job in the market. On the flip side, we also notice when things have gone wrong.
It’s no mystery that naming is important. Premium brands as well as others need to have a name that embodies the attributes that make it unique and remarkable.
For those responsible for the marketing efforts of luxury watch brands this report may be of interest to you. It focuses on various aspects of the global marketplace. Here is a preview of the report should you be interested.
For those of you who are not familiar with Seth Godin, i firmly recommend you GET familiar with him and his writings. He is a marketing genius with a real knack for explaining the simple truths that are so often times misguided, misunderstood or simply ignored. This video is a great example of Marketing101. Hope you enjoy.
