Check out our ad in the current issue of Heavy Hitter Magazine? Did you say that KODA ran an ad in a magazine? HUH? Yup, if you are curious as to why drop us a line and we will tell you.
If only most clients could understand the effectiveness of an add this clean without feeling the need to throw their entire life story into it, the world would be a better place. It takes a design firm to lead by example. Bravo.
Thanks for your interest David. In this industry we typically don’t “advertise” as a way to position a firm. It’s simply not done very often. However, we recently repositioned our firm in a narrow niche, “Premium Positioning for Premium Brands”. That being the case, we felt an advertisement in a highly target demo would work.
The lesson I feel is that narrow specialization can create new opportunities for businesses that would otherwise be a diluted waste of money.
Thus far the ad has been very well received. Thanks again David.
ok… i’ll bite. why?
Slick ad Dave. Top notch.
If only most clients could understand the effectiveness of an add this clean without feeling the need to throw their entire life story into it, the world would be a better place. It takes a design firm to lead by example. Bravo.
Thanks for your interest David. In this industry we typically don’t “advertise” as a way to position a firm. It’s simply not done very often. However, we recently repositioned our firm in a narrow niche, “Premium Positioning for Premium Brands”. That being the case, we felt an advertisement in a highly target demo would work.
The lesson I feel is that narrow specialization can create new opportunities for businesses that would otherwise be a diluted waste of money.
Thus far the ad has been very well received. Thanks again David.