Branding & Marketing for Luxury

What better way to get a viewpoint on the current state of the luxury market than to hear opinions from Rolex’s head of marketing, David Cerrato? Here is a brief video where he shares his insight. It’s nice to see the clarity the larger brands have on digital media and social media. There are so many holes to fill we are excited to be a part of the process.

Recently, a colleague shared a video that he wanted us to take a look at. This video is just brilliant. It made us stop and think..not only about the story being told, but about our own lives and the level of participation we and our clients have in the community and beyond…

It is always nice to hear what luxury brands have to say about themselves. Often times, the answers are loaded with marketing jargon few will understand or embrace. This video was a nice and short explanation of what Lamborghini has to say.

For those of you who are not familiar with Seth Godin, i firmly recommend you GET familiar with him and his writings. He is a marketing genius with a real knack for explaining the simple truths that are so often times misguided, misunderstood or simply ignored. This video is a great example of Marketing101. Hope you enjoy.