Branding & Marketing for Luxury

Dealing with elevating the perception of value for our clients products and services is something we take great pride in. With that pride comes a level of respect for those who do a great job in the market. On the flip side, we also notice when things have gone wrong.

It’s no mystery that naming is important. Premium brands as well as others need to have a name that embodies the attributes that make it unique and remarkable.

The title is a bit vague, but read on and you will find clarity for certain.

There is no doubt that Social Media has taken the internet world and overall communication by storm. The amazing communication breakthroughs we see taking place everyday are truly remarkable and improving at an incredible rate. Seems glaringly obvious why everyone would jump on the bandwagon. We truly live in an amazing time, don’t you think?

This is what I would like to call a RANT. I am not particularly angry tonight after coming back from vacation. On the contrary, I am clear-headed and insightful. It’s amazing what a sunburn and tequila can do for the soul. I do however feel that a couple points need to be made- best intentions of course.

The following thought has nothing to do with business yet everything to do with it. Allow me to explain.
There is something I like to call “being considerate”. It seems this often misunderstood phrase is Greek to far too many people.
How many people do you communicate with in a given week that [...]