Check out our ad in the current issue of Heavy Hitter Magazine? Did you say that KODA ran an ad in a magazine? HUH? Yup, if you are curious as to why drop us a line and we will tell you.

After a tedious internal discovery process, trips to Babies R Us, hanging out at local daycares (not the creepy type of hanging out) and a variety of chats with moms we have landed on a winning mark for our client, Kangaroo Quilts. Kidding, we didn’t go to Babies R Us or daycare. Hell, I spent plenty of time at that store when my wife was pregnant and feel I have enough credits for the next child.

Kangaroo Quilts has been really easy to work with and understands the value of our process. This relationship truly helps develop a far better product in the end.

The product itself will be released early 2009, but I can tell that it is a luxury product geared towards children 3-8 years of age. The quilts are handmade, completely unique and have variety of pockets. This led us to a powerful tagline of “Hidden Treasures”. Short but succinct, we feel this conveys the story we are going to tell in various touchpoints of the brand.

Without boring you with too many details on the strategy behind the mark, we wanted to create something powerful like a patch on a shirt, but playful enough to entice both mother and child. Tying the mark to the product through the shape and the dotted lines was tricky to avoid cliche’s but we have nailed it.

We will continue to share as the engagement continues.

Davi Designs came to us to assist them in the launch of a completely new line of luxury handbags. We were engaged to develop the brand from scratch geared towards the mid level market in terms of cost ($1200 per bag). Once our discovery process and due diligence was complete, we decided on a more classic approach. From typography to icon development, the mark you see here nailed exactly what we were hoping to achieve.

The client had a vision of a unique handbag with a twist (sorry, we can’t say anymore under NDA) but wanted to ensure we could capture a more mature audience in order to position the product. How do you do this? One sure way is to see who has done it and done it well before you. If I were to ask you one luxury, female oriented company that exudes class and timeless beauty what would you say? Chanel… We found this brand exceptional and certainly something could be learned from their success. We took a similar approach from a design standpoint and created this beautiful mark.

Obviously, Davi will not be competing with Chanel, but positioned to a similar audience? You betcha. More updates as the engagement continues.

We recently engaged with long time Phoenix jewelry business Ganem Jewelers to help them reposition in the marketplace due to opening a new store in North Scottsdale. For those famililar with the area, North Scottsdale is certainly the cream of the crop for luxury goods and services for the Phoenix area, therefore Ganem needed to take a different approach from their previous “local family jeweler” approach. Don’t get me wrong, that element of their brand is very important and we don’t plan to remove it, but simply introduce some new concepts.

See, Ganem has been around for 30 years in Phoenix and has built a great reputation of service and quality. However, they have been rather unknown in the affluent North Scottsdale area where you will find high end jewelers on every corner. Our strategy is to leverage the large brands they represent such as Tag Heuer, Cartier, et al. Why not use the brand equity these companies have paid millions to develop and create a success for both Ganem and the major brands?

Additionally, this approach will launch Ganem more quickly than building their own brand…. yes, yes, we will be developing their brand. In fact, that is the whole point. We simply want to give it a kick in the pants for the opening of the store than manage the process as we continue.

Here you will see what we propose for their new web site (conceptually) as one of the communication touch points for this repositioning.