Branding & Marketing for Luxury

The title is a bit vague, but read on and you will find clarity for certain.

There is no doubt that Social Media has taken the internet world and overall communication by storm. The amazing communication breakthroughs we see taking place everyday are truly remarkable and improving at an incredible rate. Seems glaringly obvious why everyone would jump on the bandwagon. We truly live in an amazing time, don’t you think?

You will never get in trouble for embracing the status quo and you will never become remarkable as well.

For those of you who are still confused about how users “USE” Google check out this video. This is based on an eye tracking study that Google conducted to evaluate how users interact with search results. It is rather compelling to see what happens.

Jewelry branding seems to be a hot topic for some reason. I feel its mostly due to economic conditions and the slowing of sales. Therefore I took some time to make some suggestions and tips for those who are in the industry at a small to medium level.
Here are the recommendations. I [...]