Branding & Marketing for Luxury

For those responsible for the marketing efforts of luxury watch brands this report may be of interest to you. It focuses on various aspects of the global marketplace. Here is a preview of the report should you be interested.

For those of you who are not familiar with Seth Godin, i firmly recommend you GET familiar with him and his writings. He is a marketing genius with a real knack for explaining the simple truths that are so often times misguided, misunderstood or simply ignored. This video is a great example of Marketing101. Hope you enjoy.

Get out of the conference room and breathe a bit. Break your cycle of forcing thought in the same environment day after day. A refreshing break can lead to true magic. You might be surprised how stifled your thought process actually is when you engage the same tactics for developing ideas. [...]

If you don’t take the time to create meaningful relationships now, you will have plenty of time down the road when your luxury business fails. Pardon the negative slant, but it’s true. So many marketers are engaged in mass interruption marketing tactics and wondering why they are struggling to sell their premium goods [...]