Branding & Marketing for Luxury

This is a pretty cool concept. Check out this article I received in my email. What a unique way to creep people out.
Jameson Whiskey Texts Targets On N.Y. Streets
by Les Luchter, Friday, December 5, 2008, 4:47 PM
Insert live text messages directed at passersby into projected outdoor billboards and you’ve got an innovative [...]

This is a great article providing insight on the luxury market in this economy. I typically stear away from some of it due to media hype and being plain sick of it. However, this article has a bit of both sides, but more importantly it explains the value of maintaining brand integrity even [...]

Study: Magazines Beat TV In ROI
by Erik Sass, Tuesday, Oct 7, 2008 4:06 PM ET
A new study of magazine advertising ROI by Marketing Evolution found that magazines are the most cost-effective means of influencing consumer behavior at certain stages of the decision-making process, or “purchase funnel,” beating out TV and online media. Specifically, magazines dominate [...]

In the Current Economy, the Highest-Income Affluents Have Cut Their Spending the Most
In the latest luxury consumer survey conducted after the stock market implosion Unity Marketing found that the ultra-affluents are changing their luxury lifestyles
Stevens, PA October 17, 2008 — For luxury marketers that are counting on their most affluent consumers to see them [...]