Interesting article below regarding an aspect of branding we push on a daily basis at KODA. Many accept the idea during a conversation but execute very poorly due to their fascination with the newest, and greatest. There is a lot to be said for your roots and your customers are the ones asking. [...]
Seth Godin makes some very valuable points on the value of quality design
Original Article
Return on investment is easy to measure. You put money in, you measure money out, divide and prosper.
But return on design? (Design: graphics, system engineering, user interface etc.)
Design can take money and time and guts, and what do you get in return? [...]
Luxury Marketers Can Transit From Instinct To Info-based Decision-making
by Richard Baker, Yesterday, 5:00 AMoriginal article
Marketers of goods and services for high-net-worth households (top 2% income, 1% of assets) have historically operated on the instinct of their founders or designers. But as the economy presents new challenges, as competition increases, and as leading competitors become publicly [...]
I really enjoyed this article about other ways to connect with your consumer in times of economic turmoil. Stephanie Kang provides both sides of the equation for a great read. Enjoy!
Designating Shortcuts to ‘Happiness’
Warmth Gets a Workout as Marketers Grope for Pitches That Will Resonate in a Recession
Original Article
By STEPHANIE KANG
Be happy. [...]
