Articles you need to read
More Scent Stuff. Scent marketing is very misunderstood and something small business owners should consider in their retail space:
http://www.brandingstrategyinsider.com/2009/02/scent-marketing-success-step-9-of-10-.html
Luxury brands have some work to do in order to maintain value and brand equity when the economy comes back:
http://www.brandingstrategyinsider.com/2009/02/the-end-of-brands-as-we-know-them.html
Great input from Seth Godin on the Get Rich approach many are taking online:
http://sethgodin.typepad.com/seths_blog/2009/02/get-rich-quick.html
If your email marketing is not up to par you really need to read this:
http://www.marketingvox.com/email-increases-likelihood-to-buy-by-50-043281/
